For many years, Swarovski Innsbruck has been a sparkling attraction in the center of the old town that surrounds Innsbruck’s Goldenes Dachl (Golden Roof). After extensive renovation work, Swarovski Innsbruck is now one of the world's biggest Swarovski stores. Swarovski Innsbruck offers a unique shopping landscape which combines contemporary design and modern art. Im Facettenreich (In the Realm of Many Facets) is the name of a three-part series by Thomas Feuerstein which comprises pieces entitled Superfly, Phantom, and Pars Pro Toto. Using the fruit fly as a motif, the artist intertwines art and science in an aesthetic portrayal of the world’s complexity. The Crystal Matrix installation by Erwin Redl creates a mystical, transcendent world of sound and crystal.

In addition, you'll find innovations in many places inspired by and made from crystal that have achieved almost legendary status. The Mirrored Wall, the Crystal Stairs and the “Cascade” chandelier are only a few of the highlights at Swarovski Innsbruck. The history of the company and the city go hand in hand with a modern shopping and design concept.